Some things are worth
saying out loud.
Posts, observations, and the occasional provocation. On AI, business change, and the questions nobody asked. Updated when something is worth saying — not on a schedule.
AI is a forklift, not a Ferrari.
Start where you are. Document your processes first. A powerful tool applied to a broken process makes the breakage faster and more expensive.
If you accept the vocabulary, you've already accepted the argument.
The language used to describe AI was chosen carefully — by people with something to sell. Notice the words before you evaluate the claim.
What would Rodin have sculpted to represent AI?
The Thinker is tense with the effort of understanding. AI has no struggle, no weight, no moral witness to what it processes. It is something else entirely — and we haven't agreed on what to call it yet.
What pattern am I training it to see?
The algorithm stopped reading labels. It watches desire paths — the worn trail of what you actually engage with over time. The better question isn't how to beat it. It's what behaviour you're teaching it.