What is the problem
you are actually
trying to solve?
That's always my first question.
Then we make the fluffy stuff real.
25 years of finding the actual problem — and doing something about it.
"The idea was easy. Launching it is where the questions begin."
Get a practical launch strategy with market research, competitor insights and clear next steps
Try StratLaunch"Why one interviewer says yes while another says no"
See your application through an employer's eyes, then receive practical advice to strengthen it.
Try the hiring panel"Everyone's selling AI and automation. Nobody's telling you what fits — or what it costs."
Tell AVA your business problem in plain English. Get straight advice on tool options, pricing, and key considerations in seconds.
Ask AVA"A diagnosis is made. The doctor has five minutes. The internet is overwhelming."
Patients and carers navigating complex conditions need trusted, plain-language guidance, available at 2am, not just during clinic hours.
See the health navigatorsHow I think about AI, change, and asking better questions — posts, frameworks, and observations.